Evernote carried out a significant downsizing of personnel. And also a geographical relocation. Bending Spoonsthe Milan-based app developer that acquired Evernote last November, announced on Friday the firing of most Evernote employees in the United States and Chile, with plans to transfer most of the firm’s remaining assets to Europa.
Evernote, Bending Spoons licenses in USA and brings the company to Europe
The Italian company Bending Spoons, much discussed in recent years also for the launch of the Immuni app in the pandemic period, made headlines for the acquisition of Evernote last November. And with the latest decision, announced at SFGate, the Italian developer is once again being talked about for the strategic decision. He fires the American and Chilean team, to bring Evernote to Europe.
This downsizing decision comes less than six months after Evernote had already eliminated 129 locations due to the app’s lack of profitability over the years. However, Bending Spoons has chosen to do not disclose the exact number of employees involved in this latest wave of layoffs.
Strategic downsizing or reallocation?
Without the number of employees made redundant and without having the details of the investments in Europe for Evernote, difficult to understand what strategy Bending Spoons has for Evernote in Europe. Are you downsizing to contain expenses or to reinvest in Europe? However, the words of the CEO of the Italian company are clear.
Luke Ferrari, CEO of Bending Spoons, shared the company’s ambitious plans for Evernote in his interview with SFGate. He said: “We have big plans for Evernote. Going forward, we envision a dedicated and growing team based in Europe to take care of Evernote product management.”
Ferrari has expressed confidence in this team’s ability to exploit the extensive experience and resources of Bending Spoons’ more than 400 employeesmany of whom have worked full-time on Evernote since the acquisition.
In addition, Bending Spoons is committed to providing affected employees with the downsizing compensation of 16 weeks salarya prorated performance bonus and up to one year of health insurance coverage.
It has not been specified how the company intends to render Successful Evernote in a market crowded with already well-positioned competitors. Up until a few years ago, Evernote was the most popular note-taking app on the market. Evernote has achieved a valuation of $1 billion in its heyday, but the situation has changed over the years. It remains to be evaluated whether the Milanese company Bending Spoons will be able to relaunch it.