The project “From 0 to ∞ – Digital pioneers of today and tomorrow” is an online platform born from the collaboration between edulia dal Sapere Treccani e TikTok to promote digital culture and the dissemination of knowledge through the app most loved by young people. On the platform they can be found short and engaging videos from some creators who talk about their experiences as digital pioneers. Who have been able to exploit the potential of the app to create original and interesting content, stimulating the curiosity and interest of millions of users.
TikTok, edulia and Treccani present the platform for digital pioneers
Among them are the organic chemist Alessandro (@_chemistryzza)il content creator Sebastiano Gravina (@videoblind) e Francesco Di Costanzo (@pasocial), which speak respectively of science, disability and public administration. But the skills come in various fields: art, cinema, inclusiveness, tourism, communication, publishing, teaching and chemistry. The project wants to offer key and inspirational tools for those who want to use TikTok as a means of cultural diffusion.
Communicate successfully
The project “From 0 to ∞: Digital pioneers of today and tomorrow” is carried out in collaboration with edulia Masterclass, the edutech pole of the Institute of the Italian Encyclopaedia. The project includes a free online platform, where it is possible to access the contents of the creators in the form of video, podcast or text. The goal is to offer ideas and advice on how to develop your own ideas and projects in an innovative and creative way.
Giacomo Lev Mannheimer, Head of Institutional Relations Southern Europe of TikTok he said: “Every day at TikTok we see people who find a space through our platform to promote knowledge and generate social impact in society: from teachers to museums, from local institutions to disabled people. This project is dedicated to those people, the pioneers of TikTok in Italy, but above all to those who will be inspired by them to do the same. Treccani has always been an unrivaled engine for the democratization of knowledge, and shares with us the importance of opening up to new ways of making culture without distorting it, through edulia and projects like this one. We strongly wanted this collaboration, which makes us proud and also aware of the growing role of TikTok and its creators in Italy, and of our potential to promote valuable content with a concrete impact on society”.
A shared project
Massimo Lapucci, President of edulia dal Sapere Treccanistates: “Treccani has been synonymous with culture for almost 100 years and today it takes another step into the future, opening up new trajectories for the dissemination of knowledge through digital platforms: in line with its mission, in fact, the strategic partnership with TikTok will be able to offer new interpretations of the contemporary to a wider audience and promote knowledge with a positive impact especially among young people”.
Conclude Cristina Pozzi, CEO of edulia dal Sapere Treccani: “With this project created with TikTok we want to make people reflect on the new languages that accompany us in our everyday lives, personal and professional, present and future. For two years we have been committed to giving more and more impetus to the dissemination of knowledge and skills through exemplary experiences, from the Masterclasses held by experts and professionals aimed at students and young adults to the Treccani Scuola edulia courses, the first subscription-based edutech platform for continuing education and certified by teachers. With the TikTok project and with others to come, we will continue to be an observatory of today’s society to understand the changes taking place and the best direction to take tomorrow”.
You can find more information on the site.