Galileo Global Educationan international leader in higher education, recently completed the go-live of an important innovation project achieved thanks to the implementation of Sales Cloud and Marketing Cloud solutions by Salesforce and to the expertise of Atlantic Technologies, an ICT consultancy company part of the Engineering Group. The project, which has currently involved over 200 end users distributed in 8 countries, had the objective of giving the first institutes involved a tool to better manage the entire path taken by the student, from initial interest to qualification, through the orientation phase and the admission phase.
Galileo Global Education focuses on greater process automation
Although the schools of the group had different maturities in terms of CRM and distinct specificities, the path of students in the Group’s institutions it proved to be substantially similar: hence the need to focus on one for all entities greater automation of processes and better use of datain order to create a corporate culture aimed at considering insights as the true result of one’s actions.
Fundamental for Galileo was to free the teams from all those repetitive actions which, thanks to Salesforce Sales Cloud and Marketing Cloud solutions, have been automated, allowing them to focus on higher value-added activities. All this by placing students and their behavior at the centre, allowing end users and the company to move from “perceived” to reality, from opinion to fact.
Galileo Global Education’s Salesforce solutions
From this perspective, the data becomes the basis for future actionsallowing Galileo to grow in an increasingly competitive market, having much more reliable and concrete visibility on the business. Guide user tasks with respect to group strategic choices it has gone from being a conceptual process to something automated by the system. More concretely, Salesforce solutions now allow the group to:
- Optimize the management of the relationship with the student;
- Improve event management;
- Manage different customer journeys based on the student’s interest;
- Track and manage any changes in interest on the part of students;
- Standardize and homogenize internal processes in the management of the customer journey while maintaining respect for the specificities of each institution;
- Integrate the various tools used in managing relationships with students;
- Manage mass communications sending.
How the go-live of the project went
Il go-live of the project is considered by Galileo to be a minimum viable product, to guarantee the business continuity in each of the schools involved. The next step for the Group will be to allow its end users to assimilate the innovations introduced by the adoption of Salesforce solutions.
This is a fundamental step to fully exploit all the potential offered by the tool and to continue with further implementations. Looking at the increasingly central role of data, the future of Galileo’s digital transformation journey could concern issues such as predictivity, the potential of which, as the company states, opens up interesting scenarios to be carefully evaluated.
Atlantic Technologiesthings
It is an ICT consultancy company, part of the Engineering Group, with clear objectives in the implementation of the best Cloud technologies in the ERP, CRM, HCM and Analytics fields. Atlantic Technologies is a partner of Salesforce, Oracle, Infor and Tableau and has an international presence with offices in Milan, London and Denver. The over 200 consultants, with specializations by industry, design tailor-made solutions by combining effective methodologies and experience to create value and success for customers.