Google announced new measures for make it harder to send spam email messages to Gmail users. The company has some measures in place to make it harder for spammers to get to our inboxes.
Google, news to limit spam emails in Gmail
The company said it will require email users that they send more than 5,000 messages a day to Gmail users to include a unsubscribe button with just one click in their messages. This would make it easier for users to unsubscribe from unwanted mailing lists.
Additionally, as CNBC explains, Google will require that senders authenticate their email address, proving that you own your domain name and do not spoof IP addresses. This measure aims to ensure that anyone who sends emails has legitimate authentication and greater reliability.
Additionally, Google will monitor the cleared spam rate. The company says it may decide not to deliver messages from senders whose emails they are often marked as spam and fall below a “deleted spam rate threshold” of 0.3% of messages sent. This, measured using Google’s Postmaster Tools, implies that spammers may be seeing a significant reduction in the delivery of their messages to Gmail users.
Of note, Google has also announced that it intends to extend these changes to Yahoowhich will adopt them starting from February 2024.
In addition to spammers, these new measures could also impact some legitimate ones marketers who use email for commercial purposes. Which will probably have to change some strategies.
According to Kaspersky Anti-Virus estimates reported by CNBC, about half of all emails sent in 2022 were spam. These measures aim to reduce this percentage.