Let’s be clear, not in general, but across the Amazon’s Fire TV.
In fact, the American giant wanted to analyze the use made by users of the The world’s most popular streaming media player.
Over 200 million devices sold. An enormity.
A trend that is not only global but also closely concerns our market: during Prime Day and the Prime Offers Festival, Fire TV Stick devices were among the most purchased products of the year.
“Our mission at Fire TV is to reinvent what customers can expect from a smart TV experience. We are proud of the continued use that customers in Italy make of our Fire TV devices, making their televisions smarter and more useful – said Emma Gilmartin, Director Fire TV Europa. – Alexa is a key part of the Fire TV experience that customers love, allowing them to easily find, launch and control content, as well as view the status of their Smart Home devices.”
Fire TV trends
Italian customers use Fire TV on average two hours a dayespecially in the evening between 9 and 10 pm.
But to watch what?
Among the most requested films we have Harry Potter, Spider-Man and Avatar while Lol: He who laughs is out earns the first position in the world of TV series.
The most sought after actors? Italy likes Italian artists and so we find ourselves in pole position Aldo, Giovanni and Giacomo, Checco Zalone and Totò.
There is also space for cartoons with Masha and the Bear, Peppa Pig e Paw Patrol who seem to be the darlings of children.
However, Fire TV owners also love to ask for suggestions by indicating their favorite genre; the top 3 includes comedies, action films and documentaries.
No movie tonight? You can use the Fire TV to play your favorite music, which apparently Italian customers do a lot with over a million hours of music per month.
However, Amazon’s media player can also be very useful for manage the smart home. That’s why we often ask Alexa to turn the TV off or on, manage the lights, choose the HDMI port or turn the air conditioner off and on.
The next generation Fire TV Stick
New ones have recently been added to the already large family Fire TV Stick 4K e Fire TV Stick 4K Max, both equipped with Wi-Fi 6E. Furthermore, Fire TV Stick 4K Max is the first streaming media player equipped with the ambient mode which allows you to play on the TV display up to 2,000 works of art free with a collection of artists from France, Spain, Italy, Japan and Australia and works from important institutions, such as the Orsay Museum in Paris, the Prado Museum in Madrid and the Gallery of Modern Art in Florence.
In addition, you can view useful information such as the weather, calendar or sticky notes left by other family members.