Il TV market saw a downward trend in the first half of 2023, but Hisense has proven to be an exception. According to the latest data GfKthe company has experienced tremendous growth both in terms of value and quantity compared to the previous year.
Hisense growing in the TV market in the first half of 2023
The constant increase of Hisense is evident, with a 33% growth compared to 2022 in terms of value and an impressive +39% in terms of units sold. These historic results are the result of constant effort and well-considered market choices. The month-over-month growth, which began in late 2022, took full advantage of the arrival of numerous sponsorships and from a ever more complete range of TVs.
By analyzing the numbers in more detail, Hisense has consolidated aat a share of 8.2% per unit and 7% in value in the first half of 2023. A result that far exceeds that obtained in the same period of the previous year. Furthermore, the company reached significant peaks in June 2023, with a share of 10.3% per unit and 9.2% in value.
Online sales contributed to Hisense’s positive trend, especially in the months of May and June. With remarkable results especially in the segment of big screens, over 70 inches. Hisense has emerged as one of the favorite brands for large TVs.
Among the company’s most popular products, the series stands out TV QLED E7available in a variety of sizes, from 43″, 50″, 55″ e 65″. These TVs boast cutting-edge technologies, such as Direct Full Array, Quantum Dot Colour e Dolby Visionto meet the needs of an increasingly large audience.
The Hisense company has proven to be a driving force in the TV market, with steady growth and excellent results. Find more information here.