Dome create a brand on Instagram? In this article we will give you some practical tips on how to use the well-known social network to promote your business
Instagram has become one of the best places to promote your brand. With about 1 billion monthly active users, is the right place if you are a brand for your business. If you haven’t already. It’s time to create your business account.
You will be able to share creative content in the form of images, videos and even short videos, the so-called “Instagram Reels“. You can promote them organically or with the help of Instagram Ads. If not, you can hire already popular Instagram influencers on your team and have them promote your product. If you choose the right marketing strategy, there are many ways to take advantage of the platform.
How to set up a company account for your brand: the steps from scratch
Step 1: Download the Instagram application or visit the site.
Instagram is available for both Android and iOS. If you use it on a PC, you can visit www.instagram.com.
Step 2: Create an account
Try to have a work-related or brand-related email and create an account using that email address. Enter all formal information in a clean and transparent way. To create an account, click on Sign up.
Tip: Sign up using an email address and not via Facebook.
Step 3: create the basic information
The next step is to fill in the username, passwords etc. You have to make sure you create an easy and engaging username for your business account. You need to remember that it must be easy for people to remember and search for your brand profile.
Then comes the part of networking; make sure you connect with the right audience and other profiles connected to your brand in some way. Then be sure to include the brand logo as your profile picture and a brief description of what your business does in the BIO section.
Now comes the commercial part!
Step 4: How to convert your account profile to a business account
- Go to yours profile and touch Menu in the upper right corner.
- Touch Settings.
- The Switch to Professional Account option will be listed directly under Settings for some accounts.
- To touch Account.
- To touch Switch to a professional account.
- To touch Keep on.
- Select one category for your business and tap Done.
- To touch OK to confirm.
- To touch Business.
- To touch Avanti.
- Add i contact details and touch Avanti. Or tap Do not use my contact details to skip this step.
- If you want, you can link your Instagram business account to a Facebook page associated with your brand. It is optional. Considering that you are a brand, it is better that they are connected, as you will be able to use the various functions of Facebook.
- Touch the X in the upper right corner to return to your profile.
With this business account, you will get an in-depth analysis on your posts and, through the dashboard professionale, you will be able to monitor the performance of your content in terms of interaction with the public. This way you can get an idea of what kind of content works and what doesn’t.
How to make your newly created brand fruitful on Instagram
In conclusion, make sure you have a lot of patience and a lot of effort to grow your brand on Instagram. In fact, these two qualities are important for growing on any social media platform (and in real life too). That’s all from the web and social section, keep following us!