Con il concept “Connect to Extraordinary“, Haier Europe return to IFA Berlin 2023 as one of the main protagonists of the fair. IFA 2023 takes place from 1 to 5 September in Berlin and Haier Europe welcomed journalists and guests to the 3400 m2 stand in hall 3.1.
IFA 2023, Haier Europe bets everything on “The new era of Living”
At IFA 2023, with the concept “Connect to Extraordinary”, Haier Europe presents the innovative solutions and cutting-edge services with which the company wants to shape a new era, “The new era of Living”. Here, IoT innovations create a veritable array of smart, connected experiences to meet consumer needs.
Thanks to Artificial Intelligence and new technologies, Haier, Hoover and Candy products create a home environment. Here, housing ecosystems develop a platform of integrated and all-encompassing services, demonstrating how technology can have a significant impact on improving daily life and the environment.
When the Haier Europe press conference was held at IFA 2023
Haier Europe’s press conference at IFA Berlin 2023 was live streamed on August 31 at 15:00 (CEST). It is available on the channel YouTube by Haier Europe.
L’Haier Smart Home
Haier Europe is part of Haier Smart Home, the global No. 1 major appliance company for 7 consecutive years. It is the only home appliance company to be named as the only IoT ecosystem brand in the world in the ranking “Most Valuable Global Brands 2023” by Kantar BrandZ. Haier Smart Home has also been recognized as one of the most influential and respected companies in the world. Having been named to the Fortune 500 list for the sixth consecutive year.
The construction of a Home-Energy, Ecosystem
The company also aims to build a Home-Energy-Ecosystem able to manage the energy of the whole house according to the smart grid. By interconnecting appliances, HVAC, solar and photovoltaic systems, and letting the Haier hOn app manage all the devices. Haier Europe aims at an energy-home-scenario proposing a complete solution capable of providing tangible benefits to consumers in monitoring and reducing energy consumption and related costs.
In this context, the company recently launched Haier Nahui New Energy, the business unit dedicated to green energy. It reflects Haier Europe’s ambition to become a leading player in smart home energy solutions as well.
Sustainability at the heart of Haier Europe’s commitment
A key element of Haier Europe’s strategy is the commitment to sustainability. Through the Science Based Targets Initiative, the company has committed to setting emissions reduction targets by adopting a scientific and calculated approach. Pursuing digital transformation to increase efficiency and reduce environmental impact.
The Haier philosophy “Zero distance to consumer” is led by Haier Attitude and revolves around the spirit of entrepreneurship to create maximum value for customers and consumers. Following a unique business model in the world, Haier Europe encourages co-creation they ecosystems between brands, users and partners, exploring and developing new scenarios and integrated experiences for consumers in the IoT era.