Yesterday morning, in the setting of Spazio Lenovo, in Milan, the official presentation event of Influence Daywhich will take place on November 10 in the Lombard capital. The initiative will take users behind the scenes of the Creator Economy, that increasingly disruptive ecosystem that is at the basis of the contemporary digital market. An event, therefore, that will deepen the concept of influencer marketing, between trends and guests who will propose speeches on the topic.
The format was born from an idea of FLU, business unit of Uniting Group and is created under the patronage of the Municipality of Milan. The event will be divided into three moments: INDA conference (which will feature round-table, panel and thematic keynote speeches), INDA awards (which will reward the work of creators and influencers) e INDA dinner (to create networking and will take place at the end of the work).
It will be a day of experiential training, within the location milanese ‘Magna Pars’which is part of the schedule of Milano Digital Week 2022the largest Italian event dedicated to education, culture and digital innovation.
“Influence Day is an important occasion for us and for the entire growing ecosystem of the Italian creator economy and beyond”, he explains Giancarlo Sampietro, Chief Business & Innovation Officer of Uniting Group and Founder & CEO of FLU. “It is an opportunity to deepen data and research, redefine strategic approaches, take a look at the future, share many successful case histories, but also redefine the taxonomy: from influencer marketing to influence marketing, eliminating generalizations and enhancing uniqueness of each creator. Hence the need for a confrontation between creators, companies and institutions on the role and value of the Creator Economy, telling behind the scenes together with its protagonists “.
Influence Day guests and appointments: in Milan on 10 November
The first edition of Influence Day will be characterized by the presence of numerous talent agencies such as DOOM, Wannabe Management, Web Stars Channel, One Shot, Ginger, Realize Networks, Sparkle Agency, Team World, Capital Innova, eHappen, The Talent Lab. These will be joined by several guests and web celebrities such as:
- Gabriele Vagnatocomedian and creator with over 4 million followers, to the youtuber winner of the Isola dei Famosi Awed
- Marco CartasegnaFounder and director of Torcha
- Paola Di Benedettomodel and much appreciated TV-radio host
- Pow3rone of the most followed and loved gamers on the Italian scene.
- Catherine Poulaincelebre content creator e DJ
- The Milanese Imbruttitorepresented by Tommaso Pozza (Co-founder & Sales Director)
- Cooker Girl (Aurora Cavallo), an emerging phenomenon in the cooking world of social media, one of the top creators of Giallozafferano
- Benedetta De Lucaundisputed ambassador of body positivity and gender and inclusion editor of The Wom.
The day will also be an opportunity to present a report prepared by Dosha, one of the most important Italian companies for market research. The studio, called “Followers and influencers: which relationship is possible?”investigates the consumers’ point of view on the relationship between influencers and brands.
For the complete program, we refer you to the official Influence Day website.