Instagram has decided to bet on Reels: recently revealed that will offer cash bonuses to all the creators of its platform. Let’s find out all the details of the new program of the social network owned by Meta.
Bonus for Instagram creators: Reels are the key
Instagram Reels is the short video platform present on the social network owned by Meta (formerly Facebook) which competes directly with TikTok. To attract even more content creators, the company announced that will pay bonuses of up to $ 10,000 to those who post videos on Reels.
Since TikTok has grown considerably and it has already surpassed 1 billion active users every month, Instagram has tried to stay relevant in the face of the competition. Creators will now have the option to earn up to $ 10,000 by posting these short videos called “Reels”, as part of the Reels Play bonus program.
Unfortunately, as noted by TechCrunch, the bonus program rules they are not clear to users. A creator with more than 50.000 follower He earned $ 1,000 in one month. However users with more followers have only gained 600. Other creators have revealed that Instagram offers them $ 800 if they reach 1.7 million views on all Reels released in a month.
On top of that, the content creators have also complained about the platform, as Instagram has dealt with it frequent down over the past few weeks.
According to Instagram, the bonus program is in beta testing phase with a small number of creators. Furthermore the company claims that the bonuses will become more personalized in the future. More information can be found on the official Instagram site. But remember that, at the moment, this program is available only in the United States.