According to the latest estimates, today about 50 million Italians use the internet every day for any activity
The world wide web has existed for over twenty years, however, if we had said in the past that 50 million Italians use it every day for any activity, we would probably have been taken for fools. Despite this, the Internet in Italy has reached exactly these numbers with a trend that seems destined only to grow, reaching 100% of the population in the coming years.
Obviously, social media have a fundamental role in this mass use, so much so that among the 50 million people, as many as 80% use social media every day with numbers ranging between 2 and 6 hours a day. The average age of social media usage is also increasing compared to the past.
If in the first years of social media availability, these platforms were mainly dedicated to young people, with the average user of 20 years of age, now the media rises, reaching around 35 years of age. This increase in the average is mainly due to an unexpected increase in the over 65s, discovered as great fans of social networks.
What are the fastest growing sectors on the Internet in Italy?
In addition to social media, there are other sectors that are experiencing dizzying growth on the Internet in Italy. Here are what they are:
Digital marketing. Digital marketing activities are reaching very high numbers, showing the limits of offline marketing. More and more companies are focusing their investments on online advertising, reducing the money spent on offline ads that are in many cases less effective and more difficult to track and track. Among the marketing activities, the demand for link building services is increasing, a method used to generate more traffic and expand the online presence of a website.
Online trade. E-commerce has never been as used as it is now with more and more people who prefer to order products on the web, receiving them comfortably at home. Compared to the previous year, e-commerce has seen a growth of 24%. To understand the importance of online commerce, just think that of all Internet users, about 80% make at least one purchase on the web per month, truly incredible numbers. The age of users of e-commerce services is also particularly large, considering that the percentages are very similar between users aged 25 to 65.
Gaming sul web. The use of online games is on the rise compared to the past. It is estimated that over 35 million Italians use games on the web regularly, with an even higher number if we consider the age group between 15 and 25 years. In this sense, it is not surprising that more and more companies are looking to invest in the gaming sector, including millionaire companies such as football clubs and Lega Serie A itself, encouraging the emergence of digital e-sports competitions.
The sectors indicated above are experiencing dizzying growth in terms of use by Italians, however, any activity accessible on the web has seen an increase compared to the past. One sector in decline compared to the past is that of online bookings for travel and hotels. The tourism industry has numbers around 50% less than in the past, but it is estimated that the trend is destined to recover soon as a result of a relaxation of travel restrictions.