From K-Pop to Parasite and Squid Game, Korean pop culture with its unique and unmistakable style is popular all over the world. A phenomenon that is gathering the approval of the public and critics in every area, from cinema to TV, to gaming and music. Just think of the undisputed domination of breakthrough bands like BTS and Blackpink. And this is how Just Dance 2022, the new chapter of the dance videogame par excellence, winks at the East and pays homage to South Korea to the rhythm of the hottest K-Pop hits of the moment.
Just Dance 2022 pays homage to K-Pop and Korean culture: Hallyu!
Hallyu, this is the neologism increasingly used to identify South Korean pop-culture and its growing popularity internationally. A phenomenon that was born almost by chance in the nineties and has now become an established reality all over the world. It all started with the diffusion of the first drama, typical TV series very popular in Asia, and k-movies. A genre that has been able to carve out an important space in the world cinema panorama in recent years. A success also due to films such as Old Boy and Parasite, winner of four Oscar awards in 2020, including one for best film, the first non-English-language film to do so.
The Korean Wave is establishing itself today as a reference point in the entertainment industry, just think of the incredible success of Squid Game. The series staggered 111 million views in just a few days, making it the best debut original series in Netflix history. Certainly, a great boost to the spread of South Korean popular culture was also given by K-Pop. The latter is a musical genre that blends Western influences such as rap with elements typical of the Asian tradition.
BTS: one of the most popular bands in the world, exponents of the K-Pop phenomenon
After all, who has never hummed Gangnam Style by Psy, the 2012 smash that broke through the wall of 4 billion views on YouTube, or heard of BTS, who have just triumphed at the American Music Awards, beating our own Måneskin competition?
Dancing is one of the most appreciated elements by fans of the K-Pop, for this reason, Just Dance 2022 could not fail to celebrate a phenomenon of this caliber, including in the official tracklist some of the most famous exponents of the genre, such as Blackpink, the (G)I-dle, Aespa ed i SuperM, not to mention the huge library of Just Dance Unlimited, a subscription service that allows you to access even more songs made in Korea. In short, two worlds, that of Just Dance he was born in K-Pop, who share the same values, such as fun, the desire to party and indulge in moments of carefree dancing and singing as if there was no tomorrow.
Marco Ferrara challenges BTS members on Just Dance
Rocking out to the beat of the hottest bands of the moment is what made it Just Dance the number one dance video game in the world. So why not do it on the notes of the best songs K-Pop? And here is the living room becoming a dancefloor worthy of the best clubs in Seoul? This is exactly what Marco Ferrara did, in art Seoul Mafia, which tells hundreds of thousands of people trivia and anecdotes from Korea every day. Marco, in fact, has made a video on his Youtube channel in which he enjoys challenging a Just Dance 2022 one of the members of the dancers’ corps BTS, proving that everyone, whether professional dancers or novice just dancers, can have fun with the latest episode of the popular signed series Ubisoft.
And it doesn’t stop there, theHallyu it is a current in continuous growth and expansion. This was confirmed by the Prime Minister of South Korea himself, Chung Sye-kyun. The latter recently stated that gaming and exports are an integral part of the cultural heritage that the country exports to the world.
In short, entertainment, music, dance and gaming: we can really say that the one between Just Dance and Korean pop culture is an almost natural marriage. After all, romping and letting yourself be carried away by the rhythm is a sensation that is as unique as it is universal, which goes beyond all boundaries.
