Juventus returns to FIFA 23.
Electronic Arts has announced a new multi-year partnership that will bring the bianconeri back to FIFA. EA SPORTS becomes like this the exclusive Sport Video Gaming Partner of Juventus, which will allow the American publisher to integrate the logo, the club kits and the Allianz Stadium. Both partners are also excited to work on a range of cultural and lifestyle initiatives that will bring new opportunities outside of football.
The news, however, does not end there. Claudio Marchisio will join as Eroe FUT while Dusan Vlahovic Sara a FIFA 23 ambassador.
“We are thrilled to reaffirm our deep commitment to Italian football through this exclusive partnership with Juventus,” he said David Jackson, VP Brand of EA SPORTS FIFA. “This phenomenal club means a lot to us and our fans and will allow EA SPORTS to continue to deliver the most authentic and comprehensive interactive football experiences possible in FIFA 23 and beyond.”
“We are proud to be back alongside EA SPORTS – added Giorgio Ricci, Juventus Chief Revenue Officer. – The partnership with EA SPORTS goes beyond the concept of traditional partnership, together in the shared project of looking to the future, talking to the new generations, riding the wave of new trends, urban culture and lifestyle. We chose EA SPORTS to take it one step further because it is a partner that shares our vision and our ambitions. We are happy to take this path with a brand that stands out for its originality, uniqueness and innovation, like Juventus. “