In a recent interview on CNBC Mark Zuckerberg stated that the metaverse could be a sizable part of Meta’s business. “We hope to get to about a billion people in the metaverse doing hundreds of dollars worth of commerce, each buying digital goods, digital content, different things to express themselves, so be it clothes for their avatar or different digital goods for theirs. virtual house or things to decorate their virtual conference room, utilities to be more productive in virtual and augmented reality and in the whole metaverse in general “.
Mark Zuckerberg and the metaverse, a profitable project for Meta
There have been quite a few changes for Mark Zuckerberg’s company lately. Investors halved Meta’s capitalization share as the number of average active Facebook users declined over the year. But Zuckerberg has tried to steer the company towards what he sees as the next generation of content, a virtual world where people can buy and sell digital goods for avatars. Although the first investment in augmented and virtual reality projects dates back to 2014, with the launch ofOculus VR. In that case, things didn’t go well, but the company managed to make up for it with the headset Meta Quest 2.
“I was really happy with how it went. She has exceeded my expectations. But I still think it will take some time before it reaches the scale of several hundred million or even billions of people in the metaverse, just because things take some time to get there. So this is the North Star. I think we’ll get there. But the other services we manage are already on a somewhat larger scale today, ”the CEO commented in the interview. The metaverse project, therefore, is fundamental for the future of the company and its users. On the other hand, virtual reality “substantially contributes to providing this realistic sense of presence”, allowing people far away to meet and establish contact.
By virtue of this, Mark Zuckerberg said he expects that the business around the metaverse is of a notable level. “You know, our playbook over time has been to create services, try to serve as many people as possible – get our services to one billion, two billion, three billion people, and then basically scale back monetization,” the CEO said. And we did it with Facebook and Instagram. WhatsApp is really going to be the next chapter, with corporate messaging and commerce being a big thing there. “