The metaverse of Meta is making a lot of talk about itself, and we are sure that this news will only fuel the rumors. According to some patents uncovered by the Financial Times, the company is developing a new technology. It would be the tracking of eye movements and facial expressions of users within the metaverse. A detail that can be quite shocking, let’s face it. Sure, Meta is a fairly pioneering company in the industry, but the fact that it can develop similar technology isn’t all that reassuring. But let’s find out the details.
Meta: Eye and facial tracking will arrive in the metaverse
These days the Financial Times would have brought to light some patents that refer to the development of one eye-tracking technology to be used in the Meta metaverse. This could be used to sharpen the graphics inside a VR headset depending on where the wearer is looking. But that is not all. In a recent interview, Meta’s head of global affairs, Nick Clegg, said eye-tracking data could help advertisers “understand if people are interacting with an advertisement or not.”
Furthermore, the Financial Times allegedly uncovered a patent detailing how the sensors inside a headset they track a user’s facial expressions to “adapt multimedia content”. And however vague this technology may be, it is evident that it could be used to reproduce the real ones in the Meta metaverse user expressions. But that’s not necessarily the case. In fact, patents are often never turned into reality. In this regard, a spokesperson for Meta said: “While we do not comment on the specific coverage of our patents or the reasons why we filed them, it is important to note that our patents do not necessarily cover the technology used in our products and services” .