Milan Games Week: arriva anche JD Sports con la “King of the Game”!

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Through a press release, JD Sports has announced that it will be present at Milan Games Week 2022 with its new Christmas campaign “King of the Game”: let’s find out all the details together

This year’s Milan Games Week promised a program full of events, special guests and lots of fun. In the past few hours, JD Sports, the British multinational and European player in the field of sports fashion, has also confirmed its presence at the fair with the new Christmas campaign “King of the Game”, in collaboration with PG Esports. This initiative is part of a larger project that began several years ago, through collaboration with important eSports teams, such as Qlash and carried out through activations that have always seen gaming at the center of entertainment designed for Gen Z. Today, this bond has been strengthened thanks to the collaboration with important casters such as Moonboye and Gladiator, who have chosen to make their brand values ​​and spread the spirit of healthy fun and competition. In practice, the real ambassadors and the “King of the Game”.

In addition to the in-store campaign and on the various brand channels, JD brings its Christmas concept to life through the creation of the JD Rooftop, a VIP lounge conceived as a relaxation area for guests, casters and influencers within the Milan Games Week. A super exclusive area with light effects, photobooths, branded catering, cabinets and multi-game arcades, built right next to the PG Arena, the main stage where the League of Legends, Fortnite and Rocket League eSports National Finals will be broadcast. A place where healthy competition and the Christmas spirit reign, where gamers can test themselves to be crowned King of the Game.

Milan Games Week: arriva anche JD Sports con la "King of the Game"!

JD Sports is also present at the Milan Games Week: welcome to the King of the Game

The JD Rooftop then becomes a place where young people can come together and light the flame of the challenge, but also sharing one’s passion for streetwear, celebrating urban style, expressing one’s personality and beliefs. Thus was born the incentive to bring out the best in oneself, to accept the healthy heartbeat of competition, the result of the desire to achieve one’s goals and be a true King. Pietro Comincini, Senior Marketing Executive Italy, said:

We are happy to be present at this new edition of MGW, a way to be even closer to our consumers, also giving them an opportunity to have fun and get to know the JD world. ESport is starting to enter more and more into our brand’s DNA, because it allows us to talk to Gen Z, managing to convey the values ​​of healthy competition, the desire to achieve set goals and collaboration through entertainment. We can’t wait to crown the Kings of the Game!

JD Sports will therefore also be present at Milan Games Week with its “King of the Game” campaign. Let us know what you think and if you too will participate in the event, we will continue to keep you updated with all the videogame and tech-themed news, guides and reviews! And if you are interested in game keys at advantageous prices, we advise you to take a look at the InstantGaming catalogue!