Motorola, a brand part of the Lenovo Group, focuses on Ducati and the world of MotoGP, thanks to the Group’s partnership active since 2018
Motorolaa brand part of the Lenovo Group, focuses on Ducati and on the world of MotoGP, thanks to the Group’s partnership active since 2018. For the sixth consecutive year, in fact, Lenovo supports Ducati engineers and designers in the development and innovation of both racing and road bikes, allowing the Bolognese motorcycle manufacturer to maximize performance and results . For the whole summer, however, the protagonist of the liveries of the Ducati Desmosedici GP Thanks to a collaboration with Lenovo, Motorola was fundamental for the group, which saw these two brands with high technological content proceed in close synergy.
Motorola in MotoGP: the collaboration
Since last June, in fact, the Motorola logo has been present on the fairing and under the saddle of the Ducati Lenovo Team bike for a total of 7 GPs. The last race, the San Marino GP and the Rimini Riviera, it was also a special occasion to celebrate Ducati’s sporting history in the world of competition. Ducati Yellow was in fact the protagonist of the last Grand Prix, coloring the fairing of the official Desmosedici GP of the Ducati Lenovo Team.
“Incredible visibility, which we are very proud of,” he says Fabio Capocchi, General Manager, Motorola EMEA. “Motorola is a brand that is growing a lot, in the midst of a development phase that we see reflected in the Ducati motorcycles: speed, power, precision and safety, four words that represent all the brands involved in this project.”
“We are very happy to have shared greater visibility of their brand with Motorola on our official bikes. Motorola is an iconic brand, like Ducati, has a long history of excellence and is constantly committed to driving innovation in its sector. One of the most significant aspects of the collaboration with our Title Partner Lenovo is precisely the company’s ability to always offer cutting-edge solutions and to accompany us on our digital transformation journey, continuously encouraging us towards new goals”, he comments Paolo Ciabatti, Sports Director of Ducati Corse. What do you think of the Motorola smartphone? Let us know yours in the comments section, we also invite you to follow our Instagram page, our YouTube channel and stay connected on techgameworld.com to stay constantly updated on all the news from the tech world!