Netflix would be thinking about a new type of advertising: the episodic one. Those who watch a series in streaming will also see a story progressing in commercials, which will consist of 15 different episodes.
Netflix, episodic commercials coming soon
As reported by the Financial Times, advertisers could create a cadvertising campaign consisting of 15 episodesi, of which a new episode will be shown as you progress through the series you are watching.
This new advertising solution is based on the belief that episodic ads can capture the attention of viewers more compared to “classic” ads.
This strategy could allow for more creativity in campaigns, especially for brands that arouse real interest in viewers. In this way, advertising becomes interesting contentso much so that viewers may even want to watch the next episode of the commercial.
After that Netflix has launched its subscription with ads in November last year in some countries, including Italy, it collected about five million monthly active users. The possibility of making the commercials more interesting could increase this number even more.