Nikon is proud to celebrate the 90th anniversary of NIKKOR lenses with the introduction of a new logo that commemorates both this milestone and the legacy of the NIKKOR brand
The new logo showcases lens silhouettes that have made their mark on the history of imaging, alongside important NIKKOR lenses of the present. THEFurthermore, the logo displays the quote “A Story in Every Lens”, highlighting the unique characteristics and dedication to excellence that have always characterized NIKKOR lenses, their power to capture unique moments and tell stories that resonate in people’s hearts.
Inspired by the 90-year history of its NIKKOR lenses and the endless technological advances, Nikon today continues to contribute to the development of image culture, in the full belief of expanding its expressive possibilities.
Nikon: the new Nikkor logo to celebrate 90 years
NIKKOR’s 90-year history begins in 1932 with the registration of the NIKKOR trademark by Nikon (then Nippon Kogaku KK). A year later, in 1933, the first batch of Aero-Nikkor aerial photography lenses was shipped.
Nikon is unique in that it is one of the few companies in the world that starts its manufacturing process with the creation of optical glass. Its unwavering commitment to excellence has been the foundation of the exceptional optical performance of its NIKKOR lenses for nearly a century. Over the years, developing lenses equipped with the most cutting-edge optical technologies of the time, NIKKOR has grown to become a globally recognized brand, known for the optical reliability of its lenses.
The NIKKOR PC 8.5cm f/2, launched in 1948, was featured in the world-renowned LIFE magazine, effectively helping to enhance the reputation of the NIKKOR brand and definitively establishing the concept of “Made in Japan” quality.
In 1963, the Zoom-NIKKOR Auto 43-86mm f/3.5 was the first standard zoom lens to offer high performance for everyday use. And most recently, in 2019, the NIKKOR Z 58mm f/0.95 S Noct lens, considered the flagship model among NIKKOR Z lenses, earned recognition as the fastest lens in Nikon’s history, thanks to its aperture of f/0.95. QThese lenses, along with all others, demonstrate Nikon’s commitment to providing unique, quality options for photographers and videographers who want to fully express their creative vision.
Nikon: the new Nikkor logo to celebrate 90 years | NASA
Further proof of superior optical performance and reliability lies in the important role that NIKKOR lenses have always played in NASA space missions.
In 1971, the Nikon Photomic FTN camera (made to NASA specifications) and NIKKOR lenses were used on the Apollo 15 mission. Additionally, in 2009 the Nikon D3s and the AF-S NIKKOR 14-24mm f/2.8G ED lens were selected to document research activities aboard the International Space Station ( ISS).
Even today, Nikon continues to play an important role in NASA space missions by regularly supplying cameras and lenses. This relationship between Nikon and NASA has contributed on the one hand to the advancement of optical technologies, continuing to improve the overall quality of photography, and on the other to scientific research in space.
Nikon: the new Nikkor logo to celebrate 90 years | Z and Z lenses
In 2018, Nikon has merged the knowledge and expertise acquired over the years to launch the Nikon Z mirrorless system, consisting of mirrorless cameras based on the new, larger Z-mount and compatible NIKKOR Z lenses and accessories.
NIKKOR Z lenses are designed to offer a new concept in optical performance, staking advantage of the characteristics of the Z mount which is based on an internal diameter of 55mm and a focal plane-flange distance of just 16mm. This combination allows for greater design flexibility and opens up new possibilities for image and video creators.