OPPO announces a strategic partnership with Hasselblad in the field of Mobile Imaging. Let’s see together how the new collaboration is born
OPPO, among the companies leader in the world in the sector of smart device, announces to have held one partnership triennale with Hasselblad, iconic camera manufacturerto develop together leading camera technologies starting with the series flagship Find X. The two brands they will concentrate their efforts on innovations in the field from the color calibrationto give life to one improved experience Of mobile photography through Hasselblad Camera for Mobile.
As a consequence ofintegration Of OPPO e OnePlus, the resources of Research e development of both companies are been put together to maximize theefficiency e to improve the user experience. In the face of progress nell’ imaging obtained from the partnership between OnePlus e Hasselblad, OPPO is thrilled with extend the partnership strategic a company level for both brands OPPO e OnePlus.
Oppo Hasselblad: the company’s words
“Following the successful collaboration between OnePlus and Hasselblad over the past year, we are very pleased to see the partnership enter a new phase of development, giving more and more users around the world the opportunity to enjoy the legendary mobile imaging experience. Hasselblad. The color performance of the camera has always been a point of great attention for OPPO and a part of Hasselblad’s DNA. We are very excited to be able to explore the future of Hasselblad Camera for Mobile together. “
– he claims Pete Lau, Chief Product Officer.
To build high-end imaging systemsable to offer afirst-rate mobile photography experiencerepresents a key point inside the strategy of OPPO, which aims to carry on an experience premium smartphones Of next generation. After the launch of the first NPU processor of imaging developed by OPPO, MariSilicon Xthe company is further committed to offer ahigh level photographic experience thanks to the collaboration with Hasselblad.
OPPO and Hasselblad will work together for to develop further advanced solutions imaging through the collaboration of the respective departments Of R&D, to provide users more natural colors it’s a’experience photographic more refined. Leveraging the natural color calibration Hasselblad, OPPO also aims to make the tone from the leather most natural as possiblein mode portrait.
Starting from software improvements for the color rendering, this partnership will improve further the calibration solutionbecoming the new landmark in terms of performance of photography by smartphone by providing more natural colors e precise in all possible scenarios.
“OPPO | Hasselblad Camera for Mobile ”will be introduced for the first time in the next generation of the series OPPO Find Xin the first quarter of 2022.
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