OPPO makes its relaunch in Europe official at MWC 2024, this time focusing on AI and new products
OPPO, after a difficult year in 2023, announces its relaunch in Europe with a new range of products, new services and a focus on artificial intelligence. The news was anticipated during the Mobile World Congress (MWC) 2024.
OPPO in Europe: end of the dispute with Nokia and new strategy
The agreement with Nokia, signed last month, ended the patent dispute that had forced OPPO to abandon some European markets. The deal includes licenses for 5G technologies and satellite communications, allowing OPPO to once again distribute its products across Europe.
Bingo Liu, CEO of OPPO Europe, underlined the importance of the European market for the company: “Europe has always been fundamental for OPPO. Our mission remains to offer the best products to European users. We are here to stayoffering more choice in the smart device market.”
Alliance with Telefónica and focus on AI
OPPO also announced a three-year strategic partnership with Telefónica Group for growth in global markets, with a focus on Europe. The Chinese company will invest inartificial intelligence to improve the user experience of its products.
OPPO in Europe: return of the Find series and new products
OPPO has confirmed the return to Europe of the Find series, its range of top-of-the-range smartphones. CEO Liu announced “the upcoming gen of Find Series” and a new 4-year battery warranty program. No details have been provided about the new Find models, but they are expected to include OPPO’s latest technologies and innovations.
New hopes for the European market
OPPO’s relaunch in Europe is good news for consumers who will have access to a wider range of innovative smartphones. The Chinese company is ready to compete with the big names in the sector again thanks to a solid strategy and a focus on artificial intelligence.
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