Motorola and Pantoneworld leaders in color, have once again joined forces to create devices in Pantone’s color of the year
The Pantone Color of the Year 2024, PANTONE 13-1023 Peach Fuzz, emphasizes the importance of human relationships, also reflected in the devices chosen to represent it: Motorola razr 40 ultra e Motorola edge 40 neo.
Motorola and Pantone: Human Connections in PANTONE Devices of the Year 2024
Il Pantone’s Color of the Year, announced by the Pantone Color Institute, is an educational program that explores the symbolic meaning of colors. This year marks the 25th anniversary of the Pantone Color of the Year program, celebrated with the color selection of PANTONE 13-1023 Peach Fuzz.
With her peach shade velvety and delicate, the PANTONE 13-1023 Peach Fuzz embodies a warm essence that symbolizes feelings of togetherness, community and collaboration.
Ruben Castano, Head of Customer Experience and Design at Motorola, said: “technology is intertwined with humanity, for this reason we believe that color can be a tool of expression capable of bringing ever deeper experiences through our devices . This goes beyond the devices and software itself. The Pantone color of the year 2024 reflects precisely this: it combines the virtual world we live in with our desire to feel good and establish ever deeper connections.
Color PANTONE 13-1023 Peach Fuzz and integrates perfectly into Motorola’s mission to democratize technology and facilitate connection between consumers. In choosing to adopt PANTONE 13-1023 Peach Fuzz for devices, Motorola considered the color meaning, focusing on human connection.
This approach has led to the creation of the Motorola Razr 40 devices ultra e motorola edge 40 neoembodying the concept of connection.
Il motorola razr 40 ultraavailable worldwide, is designed to foster connection and collaboration, offering expressive consumers an opportunity to stand out through its iconic, foldable design.
Il motorola edge 40 neo is conceived with the aim of putting color at the center of the design. PANTONE 13-1023 Peach Fuzz beautifully complements the device’s warm, contoured design, engaging the senses and sparking the imagination.
Both smartphones focus on connection and individual expression, incorporating features designed to enhance various aspects of human life. Among Motorola’s new software offerings, Moto Unplugged and Family Space stand out.
Moto Unplugged promotes mindful breaks from devices to foster presence with oneself and others, while Family Space helps families use technology safely and sensibly, maintaining a balance between connection, rest and security.
“It was incredible to collaborate with Motorola, to see its focus on creativity, connection and personalization through the color of devices. This year’s color perfectly conveys the importance of expressing connection, a sense of community and personal well-being,” commented Laurie Pressman, Vice President of the Pantone Color Institute. “Our 2024 Pantone Color of the Year, PANTONE 13-1023 Peach Fuzz, blends virtual and real life, making it an ideal color for digital devices. We can’t wait to see how our audience will use Motorola’s features to grow and improve connections.”
I Motorola razr 40 ultra models e Motorola edge 40 neowith the design inspired by the Pantone Color of the Year 2024, will be available in Italy starting from January 2024.
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