The long string of collaborations by The Sandbox with iconic brands and artists, and this time to enter the Metaverse are the bunnies of Playboy. Thus was born the MetaMansionwith an entire collection of NFTs dedicated to the sensual world of Hugh Hefner. The partnership also includes games, social events and exclusive items that leverage Playboy’s vast library of content. All of course in the Metaverse of The Sandbox.
Playboy is by no means new to the world of NFTs, having released a collection called Liquid Summer in 2021. This consisted of a collection of works made by Slimesunday based on the huge Playboy archive (over 10 million contents. The second NFT project arrived in October of the same year, with a series of avatars called Playboy Rabbitars. And now, with the collaboration with The Sandbox, the famous brand is ready to launch into the Metaverse.
“We are thrilled to work with The Sandbox and its design and development team to create a premium social and gaming experience in the Metaverse inspired by Playboy’s legacy of success,” he says. Rachel Webber, Chief Brand & Strategy Officer di Playboy. “We look forward to inviting our global fanbase, and especially our community of Rabbitar holders as well as LAND owners to The Sandbox, to this immersive new universe of Playboy.”
Playboy x The Sandbox: the presentation video of the collaboration
Within the blockchain gaming platform, The Sandbox users can create digital assets for unique gaming experiences, from games to community-created assets. Playboy arrives in the metaverse with this collaboration, but it is not the only brand to have signed partnerships with this reality. Over the past few months The Sandbox has collaborated with over 300 leading companies, artists and brands. Among these we mention Warner Music Group, Ubisoft, The Rabbids, Gucci Vault, The Walking Dead, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, Richie Hawtin, The Smurfs, Care Bears, Atari, ZEPETO e CryptoKitties.