A fusion between the technology of Honor and the aesthetics of luxury of Porsche Design: a partnership that promises to usher in a new era of high-end smart devices. The joint objective is to create cutting-edge products that combine superb design with innovative technologies.
Honor and Porsche Design, partnership for luxury devices
Honor, independent since 2020, has recently introduced high-end foldable smartphones and innovations in mobile imaging. Its portfolio of intelligent products offers high-level user experiences, and with this new partnership it wants to underline its attention to luxury design.
On the other side, Porsche Design can boast great experience in the field of design and over 15 years of success in the smartphone sector. It can bring the attention to detail seen in legendary cars like the Porsche 911 to mobile devices.
Stefan Buescher, Chairman of the Board of Management of Porsche Lifestyle Group, emphasized: ““The exclusive partnership with Honor is a cornerstone for the further expansion of Porsche Design’s iconic electronics product portfolio. With Honor we have found the perfect brand partner to drive innovation and offer our customers exciting new products that seamlessly combine exceptional design and extraordinary performance. We share the same goal of becoming a leader in the modern luxury segment of smart devices.”
For his part, George Zhao, CEO of Honorcomments: “We are honored to work with a partner like Porsche Design and explore how openness and innovative collaboration can blend exceptional design and extraordinary performance to bring the most advanced technology to the premium segment of smart devices.”
The goal of this partnership is clear: to merge innovative technology with a timeless design to introduce luxury smart devices to the market. The first fruit of this collaboration will be presented in January 2024 in China, an eagerly awaited moment to discover the synergy between the technological experience of Honor and the prestige of design Porsche. We will keep you posted.