The colors of the rainbow flag, symbol of the LGBTQ + movement, will shine 365 days a year with Pulsee, a light and gas operator who has always been committed to all forms of discrimination. Many activities planned for Pulsee Pride Year, it starts with a donation to Rainbow House Project of Open Space Services it’s a dedicated promotion.
Pulsee launches the Pride Year and is tinged with the rainbow
From today, Pulsee of Axpo Italia concretely supports the values of the community: for each new supply activation, it will donate 10 euros per Rainbow House Project from Open Space Services. It is a non-profit organization that has been active for 27 years with the aim of taking care of people living in situations of fragility. Thanks to this project, Spazio Aperto Servizi welcomes all people who are discriminated against in Italy for their sexual orientation, gender identity or transition path. It offers them a protected environment and the way to achieve economic and working autonomy, also providing psychological and legal support.
“Casa Arcobaleno, created in collaboration with the Municipality of Milan, is a safe place for those who find themselves without a home and without the support of their family after coming out. A place where people can finally feel welcomed, look at each other with different eyes and leave again. To realize your life plan, following your dreams and aspirations. ” explains Maria Grazia Campese, president of Spazio Aperto Servizi. “Thanks to the support of Axpo Italia we can offer new opportunities to every young person we welcome, to build their future together”.
To support this important cause will be enough activate Pulsee by 30 June 2022 and, in addition to the donation to Progetto Casa Arcobaleno, it will be received immediately 50 euro discount on the bill for each supply.
Pulsee’s social campaign
Photo Credits: Pulsee.
The #PrideYear it is also a digital campaign that aims to involve and sensitize everyone, taking advantage of the influence and sharing capacity of social media. The hashtag is #PulseeRainbowEnergy, the challenge is to search for all the rainbows in our lives and share them by tagging @pulsee_energy and using the dedicated hashtags #PrideYear and #PulseeRainbowEnergy. In the stories of the brand’s Instagram channel it will then be possible to see the collection of all the rainbows found by the followers!
Could not miss the first Pride Year poster of Pulsee in which the symbols of the colors of a worldwide community and the energy of the values that those colors share and symbolize are told.
- Red: life. The true meaning of life is to live it with awareness and freedom. Because living freely means continuing to evolve, sharing the energy that drives us to do so with others.
- Orange: healing. No obstacle can stop us, because with the right energy we can overcome anything and fully live the values we believe in.
- Yellow: sun rays. There is no darkness capable of turning off the lights inside each of us. Because living in the light, free and without filters, gives us the right energy charge to be what we want.
- Green: nature. Nature makes our planet the best place to live. This is why if we want a better future for everyone, we have only one option: to choose the right energy to respect it.
- Blue: harmony. At the base of happiness there is harmony. At home or wherever we are, there is nothing more powerful than feeling surrounded by that energy that makes every day a better day.
- Purple: spirit. It is the spirit that is in each of us that colors our lives with creativity. Let’s free ourselves from what makes us gray and choose the warmth of that energy that fills our days with colorful and unforgettable moments.
The campaign will be supported by Gay.it. and from Festival Mix, film festival to be held from 16 to 19 September in Milan of which Pulsee is sponsor. The activities of Pulsee’s first Pride Year will be articulated over the months with new activations.