Realm is the fastest growing smartphone brand in the world. During the “Leap Up” 5th anniversary press conference held on August 28, he announced the launch of the realme GT 5 in Cina. He then shared his story of the past 5 years following his Leap-Forward Climbing Plan.
Realme GT 5 boldly explores the future of technology design
To take technology to the next level, realme GT 5 boldly explores the future of design of technology. Overcoming industry challenges to create an unprecedented novelty. It is the combination of state-of-the-art features with performance like Snapdragon 8Gen2 Chipset, 24GB+1TB of memory and 240W Supervooc Charging, for a unique experience.
Realme GT 5: Pulse Interface Pro, a new four light strip design
The realme GT 5 is equipped with Pulse Interface Pro, a new four light strip design. It supports 26 custom color choices and adds two new interactive shapes: musical rhythm and constant light. With this new template, it will be possible to customize notification colors for 10 contacts and 10 apps. In this way, when one of the selected contacts calls, the phone lights up with a different nuance. When one of the applications receives an update, the device is tinged with specific colors. A useful function to immediately recognize the most important notifications.
The display
With a 6.74” and 144 H displayze a bezel-less design, the thinnest part of the realme GT 5 has one thickness of only 1.46 mm. Images feature high dynamic range and light-dark detail thanks to the new Pro-XDR support. In addition, the screen has an eye protection function of 2160Hz ultra-high frequency PWM dimming and 20,000 levels of brightness adjustment, to make your vision clearer and sharper.
Over the past 5 years, despite the highly competitive market, realme has quickly become a marchio mainstream. During the Leap Up conference for the 5th anniversary the behind the scenes of the company has been revealed. So how this incredible success was achieved thanks to realme’s unique enthusiasm for challenges. At the event, realme GT 5 unveiled its “Leap-Forward Climbing Plan” and announced its new goal to aim high and become the first choice for young users around the world.
The only new brand to enter the Top 10 in almost 10 years
Before realme was founded in 2018, the “startup enthusiasm” of the smartphone industry was already gradually waning. While the overall growth rate had slowed, high-end smartphones were starting to trend, and there were 701 mobile phone brands in the market, all of which competed fiercely for market share. It is in this scenario that realme was born in India with a design that was able to immediately get noticed.
For this reason, realme has decided to create smartphones that offer cutting-edge performance and a trendy design aimed at young people. The smartphones lived up to expectations and the launch of realme’s first product received major recognition from the media and the public.
Time has shown that the most important thing is to take the first step and just try. realme thanks to her adventurous spirit and her commitment has gained the support and trust of its partners. This has led to several results, with extraordinary sales performance. In less than a year since its inception, realme has successfully entered the 10 markets, including India, Indonesia, Vietnam, Malaysia, Philippines, Thailand, Egypt, Pakistan. Reminding that realme is the only new brand in the top 10 in the past 10 years, Chase Xu, Vice President, realme and President, realme Global Marketing shared a valuable lesson from this experience: “Dare to jump even in front of giants, because you could beat the odds.”
The Dare to Leap Challenge: “No matter who you are, you have the ability to change the world”
In 2019, realme officially returned to China and launched the serie X Master Editiondesigned in collaboration with the famoso designer Naoto Fukasawa. The creative textures created excitement in a market made up of traditional designs, propelling the series to great success among young people. The collaboration with the best designers and the tireless efforts of the realme team have contributed significantly to its success.
During the conference, Chase recalled how realme defined his spirit “Dare to Leap” at a very early stage, with the hope that such a young brand could develop products that would create interest in the industry and users. With an in-house design team of only 5 people, realme has decided to employ external collaborators as well.
The team was particularly impressed by Naoto Fukasawa’s concept, according to which “to design means to observe objectively”, and decided to turn to him. After a careful study of the brand and the products, Naoto Fukasawa agreed to collaborate after only three months and the collaboration is still active today.
Later, realme launched other products attracting more and more fans globally, ensuring rapid growth. In 2019, with a rate of 808% growth, realme has been named the fastest growing smartphone brand in the world. In the third quarter of 2020, it became the fastest smartphone brand in the world to reach 50 million units sold (source: Counterpoint). In 2021, realme broke another record by becoming the fastest smartphone brand in the world to sell 100 million units (fonte: Strategy Analytics).