Samsung today announced the latest development of its ongoing partnership with Netflix, the streaming giant, to announce the release of the second season of his hit series, Emily in Paris. Let’s find out all the details together.
Samsung collaborates with Netflix on the occasion of the new season of Emily in Paris
In the first season, the beautiful setting and typically Parisian characters offered viewers a glimpse of the style and of French culture. This sense of escapism was created and enhanced by the cast, including the iconic character of Sylvie Grateau.
Played by the Samsung ambassador Philippine Leroy-Beaulieu, Sylvie is the leader of the protagonist Emily and the Chief Marketing Officer of the luxury marketing agency Know. Sylvie’s character embodies true authority on style.
She is good at her job, she is a strong and authoritative woman and, of course, very chic. In the second season, to be sure to keep up with her personal and professional life, Sylvie chose the elegant and snappy Samsung Galaxy Z Flip 5G.
Sylvie, however, isn’t the only one to benefit from the style and glamor of the Galaxy Z Flip 5G. For the second season, Samsung e Netflix will present iconic style and innovative technology to fans of Emily in Paris through an integrated campaign. Among them there are offline ads, social content it’s a TikTok filter which will offer fans a new way of enjoy the show, through the lens of the iconic Galaxy Z Flip 5G.
The filter will allow fans to “overturn the script” and become the protagonists of the own animated poster by Emily in Paris. The gorgeous Galaxy Z Flip 5G will hatch in front of the user, placing him in front of the iconic Eiffel Tower. TikTok users can try the Flip the Script TikTok effect on the platform starting with December 28.
About the partnership Benjamin Brown, Samsung’s Chief Marketing Officer for Europe, said:
At Samsung we are always at the forefront of creativity and innovation. We are thrilled to partner with Netflix for the second season of one of their biggest series, Emily in Paris. We are also extremely happy to see Sylvie holding the iconic Galaxy Z Flip 5G, which is perfectly suited to the personality of the device. We look forward to further developing this partnership in the future.
Some of the products featured in the TV series:
- Galaxy Z Flip 5G: a premium and innovative foldable smartphone, developed for trend-setters and multi-taskers.
- Galaxy Watch3: a fashionable and functional accessory that allows you to keep track of your health data with a simple flick of the wrist, transforming the daily walk into a fascinating fashion show.
- The Serif: a one-of-a-kind TV that blends iconic design and stunning visuals to transform any show or film into the ultimate visual experience.
- The Sero: The revolutionary The Sero TV has a unique design in the world, which allows you to seamlessly switch between horizontal and vertical content, so you can enjoy Netflix and mobile content on social media with ease.
- Bespoke Cube: a compact and multifunctional refrigerator that can be easily placed anywhere in the house, keeping everything from wine to cosmetics fresh for longer.
- Bespoke Fridge Freezer: the iconic modular refrigerator that allows you to bring personalization and innovative technology into your home.
The second season of Emily in Paris debuts today on Netflix.