Snapchat e Paramount Pictures have collaborated to create a Spring in augmented reality to celebrate the release of the new film Transformers: Rise of the Beasts. This allows all Transformers fans to experience what they’ve always imagined: seeing their car transform into a life-size robot.
Snapchat Lens and Paramount to celebrate the release of Transformers: Rise of the Beasts
Thanks to the use of the new CarML technology, Snapchatters will be able to scan any car – regardless of make, model, year or color – and watch it transform into a movie-inspired robot. CarML technology uses Snap’s AR and machine learning to bring any car the Snapchat camera points to to life. Paramount is the first brand to use CarML technology.
Snapchat, la Lente di Transformers: Rise of the Beasts. La parola a Laurel Duquette, Senior Manager Snap, Advertiser Solutions
“Partnering with Paramount in creating a Lens for the new Transformers film was a perfect opportunity to showcase the potential of our new CarML technology to brands. It’s always rewarding to support our partners in exploring new opportunities, enabling them to reach our audiences through innovative AR experiences. We are thrilled with the result achieved!” has explained Laurel Duquette, Senior Manager Snap, Advertiser Solutions (Entertainment).
Transform Your Car with the Snapchat Lens for the new Transformers movie
“We are delighted to bring the magic of Transformers to life by enabling fans around the world to transform their cars into life-sized custom robots with our Transform Your Car Augmented Reality Lens. We are the first brand to use Snap’s CarML technology and we look forward to creating more interactive experiences for our audiences” he concluded Tamar Teifeld, Paramount Pictures Senior Vice President, Global Digital Marketing.
Availability
The Magnifier is available worldwide via the Lens Carousel, on the official website or by scanning the Snapcode.