Sony offers digital codes worth € 100 for the PlayStation Store – this is no joke. The Japanese multinational has launched this initiative on the market, which is triggered only in case of purchase of a BRAVIA XR TV.
Sony Europe BV, in collaboration with Sony Interactive Entertainment (SIE), offers in twenty European countries (United Kingdom, France, Germany, Italy, Spain, Portugal, Netherlands, Belgium, Switzerland, Austria, Poland, Greece, Romania, Czech Republic, Slovakia, Hungary, Denmark, Norway, Sweden and Finland) a new customer promotion that will allow buyers of a selection of BRAVIA XR TVs, the world’s first televisions with cognitive intelligence, to receive digital codes for PlayStation ™ Store worth € 100. The offer applies to all purchases made at participating retailers during the promotional period.
BRAVIA XR TVs generate stunningly lifelike images, full of vibrant colors and spectacular contrasts, complemented by unique audio quality thanks to Sound-from-Picture Reality ™ technology, which puts the viewer at the center of the action, whether in gaming or in movies. With authentic color and detail, fast response times and immersive sound, as well as support for multiple HDMI 2.1 features, these models are the ideal choice for gamers. Plus, with an input lag of just 6.0 ms on the Z9J models, you can achieve extraordinary smoothness and responsiveness in shooter, sports and high-performance games, where the action is instantly reflected on the screen.
The new BRAVIA XR models are featuring the Cognitive Processor XR, a completely new processing system, which goes beyond conventional AI and which has been designed to replicate the listening and vision modes of the human brain. When we observe something, we unconsciously focus on certain points. Cognitive Processor XR, equipped with cognitive intelligence, divides the screen into numerous areas and detects the position of the “focal point” in the image. While conventional artificial intelligence (AI) can detect and examine color, contrast, detail and all other image components only separately, the new Cognitive Processor XR performs simultaneous cross-analysis, just like our brains do. . This process causes all elements to be adjusted jointly with each other, with a much better end result, in which every factor is synchronized and the scene appears realistic, at levels unattainable for conventional AI.
Cognitive Processor XR is also able to analyze the position of the sound in the signal, in order to precisely coordinate the audio and images on the screen. The system also optimizes each sound input in 3D surround quality to generate immersive and highly accurate acoustics. The technology learns, analyzes and interprets unprecedented amounts of data and optimizes every pixel, every frame and every sound with an intelligent algorithm, creating the most realistic effect ever achieved by Sony.