Spotify e The Story Lab, full creative advertainment agency of dentus italia, have announced the launch of Wrapped. It’s about a new global campaign that accompanies users towards the end of 2021, celebrating the year just ended. The concept of “Totally normal for 2021” has been reinterpreted in an Italian key by Spotify’s new Wrapped campaign. The Italian successes achieved in 2021 made it “totally normal to be extraordinary”
Spotify’s new Wrapped campaign is global
The campagna Wrapped celebrated of Spotify resulted in billboards with the artists and in a digital and social campaign that gave life to memes and online conversations with the contribution of Instagram, TikTok and Twitter accounts. As for the Top Song 2021moreover, a surprise was created for the artist to communicate the result.
This is how Sangiovanni obtained a very long receipt with the entire Malibu account, arriving to discover that his song was the most listened to of 2021 with over 100 million plays. Also noteworthy is the creation of playlists created by some talents such as Giorgio Chiellini.
The playlists aim to describe in songs some events starting from the sporting successes of Tamberi and Egonu up to the shirt pulled by Chiellini which, starting from a real meme, has become an installation in the Central Station.