What is the situation of the refurbished smartphone market? Swappie commissioned Kantar to analyze the preferences of Italians. Let’s find out more details about it together.
The situation of the refurbished smartphone market
According to what emerged, the refurbished smartphone market is constantly growing. More specifically, we are talking about an estimated annual rate of 10.23% between 2022 and 2027.
Also according to the study conducted by Kantar, it emerged that online purchases, even when it comes to smartphones, are now a consolidated practice.
In fact, 72% of the interviewees consider the purchase of the device online. This trend is especially evident in the regions of Valle d’Aosta (90%), Abruzzo (87%) and Lombardy (86%), and particularly involves the younger age groups, between 18 and 34 years old. .
Furthermore, consumers recognize that preferring a refurbished smartphone to a new one is a sustainable choice, because it respects the environment and promotes the circular economy. Another fundamental aspect for consumers is the economic savings that are hidden behind this purchase.
The barrier of sale
If when it comes to buying a smartphone online the consideration of Italians is high, the situation changes when it comes to selling their smartphone. In fact, while half of the interviewees would consider selling both online and in physical stores, 23% declare themselves not interested in selling their device. Only 12% of respondents actually sold their old smartphone, while over half preferred to keep it as a spare smartphone (66%).
Swappie in the Italian market
“Helping consumers to make informed and responsible choices is one of Swappie’s objectives, which through the sale and purchase of refurbished iPhones promotes a more sustainable lifestyle and contributes to the transition to the circular economy” said Elena Garbujo, Country Manager Italy of Swappie. “In the Italian market there are inevitably some barriers to overcome when it comes to refurbished smartphones: it is necessary to educate users about the benefits of refurbished, presenting the services that a professional and reliable company like Swappie offers to the consumer both when it comes to selling. a smartphone and when you need to buy one “.
And what approach do you have with the refurbished smartphone market? As always, tell us your opinion on our Facebook page.