TAM, Arcimboldi Theater Milan, has signed a strategic partnership with I connectedthe leading Italian PayTech in Europe, choosing to accept exclusively digital payments.
Teatro Arcimboldi Milan becomes cashless: it is the first in Italy
The largest Italian theater, a place of excellence for live entertainment, has chosen to adopt a completely cashless model. Thus becoming the first theater in the country that definitively abandons cash in favor of digital payments. Establishing itself as a symbol of progress and digitization.
Under the agreement, in fact, from September of this year both the tickets for the theater performances and the cloakroom will be payable exclusively digitally. This is made possible by Nexi which supplied the technological infrastructure and the necessary devices. The same initiative will subsequently be extended to all the partners who manage the services connected to the theatre. The Il Sole 24Ore bookshop, the Finger’s restaurant, the Dal Milanese restaurant.
The agreement between TAM and Nexi was illustrated during the presentation of the 2023/2024 Theater Season. Tam and Nexi underlined how the partnership responds to the common desire to guarantee citizens the advanced services they aim for security, transparency and speed.
La partnership con Nexi
“Our goal is to accompany the public administration, businesses and merchants with innovative services capable of making the shopping experience easier, increasingly integrating the physical channel with the online one: we do this through digital payments that guarantee the whole community benefits in terms of speed, security and convenience – said Erika Fattori, Brand & Communication Director of I connected Group – The agreement with TAM goes in this direction and will allow us to support the theater in the process of transforming its business”.
For Nexi, this agreement represents a further step in the digitization process of our country, in which digital payments assume growing importance, capable as they are of accompanying the cultural transformation underway.