The viewer for the Apple’s mixed reality (XR)capable of passing from AR to VR, will arrive at January 2023. The analyst Ming-Chi Kuoeven without offering certainty, he thinks it is “likely” that Apple wants to start the year with its first new product since the Apple Watch.
Apple set to launch its own XR headset in January 2023
Ming-Chi Kuo made an analysis of how he expects the VR and AR industry to change in the coming months. They will see the launch of a AR / VR set by the Apple in January 2023 and new hardware devices from Meta by the end of the year.
According to Kuo, the mixed reality industry is maturing. Also thanks to the effort of Meta, which in recent years has sold (under the brand Oculus) viewers VR at reduced prices. This extended adherence to the technology. But Kuo expects Meta will decrease hardware investments to focus on software, leaving companies like Apple (but also NvidiaHP and many others) the competition on viewers.
In fact, Meta will want to continue investing in advertising, bringing Ads from ‘classic’ social networks to VR and AR platforms. Meta will therefore continue to do Facebook, even with another name.
And Apple will continue to do Apple: Kuo says it will be a “game changer for the viewer industry “, as it was for that of smartphones and smartwatches. Not the first, but the first to reach huge market volumes.
For Kuo, the fact that the Apple headset will allow both viewing the world through AR and entering virtual reality will enable the gaming and VR experience industry like never before. Also because according to Kuo many competitors will imitate Apple with a design for mixed reality, relaunching this segment and making it the dominant one.