Threadsthe new Instagram app, has reached an impressive milestone: over 100 million users in record time. Its growth has exceeded even ChatGPT, the OpenAI chatbot, which reached the same figure in two months. Threads, on the other hand, has been able to attract this large user base within days of its launch last Wednesday. Less than a week for this record.
Instagram Threads reaches 100 million users
The first results of Threads have been outstanding right from the start. In the first two hours, it reached 2 million users. From there the number continued to grow. up to today’s record. CEO Mark Zuckerberg said on Friday that the launch was “beyond all expectations.”
In addition to downloading the application, the first users also have started sharing content. The Verge reports that users have already made 95 million posts and have been given more 190 million likes on the app.
Surely, the strategic advantage of Threads lies in the possibility of sending notifications on Instagram. Although the application has not yet made its debut in Italy, we have already received the first notifications such as “X has posted something on Threads”. With the invitation to download the app.
According to the head of Instagram, Adam Mosseri, Threads does not intend to replace Twitter and will not actively promote complex news and politics on the platform. However, it could become the place where people go to have conversations on all sorts of topics.
With its rapid increase in users and growing number of shares, Threads has definitely proved its potential. It remains to be seen how the app will achieve the cultural value assumed by Twitter in recent years, especially in the United States.