TikTok announced the winners of the second edition of TikTok Ad Awards 2023, recognizing agencies and brands for their creative campaigns on the platform. An award for creativity for advertising campaigns on social media.
TikTok Ad Awards 2023, i winner of the award
TikTok explains that the jury, made up of advertising industry experts, awarded various prizes including the “Greatest TikTok” a Barilla for the campaign “Second Life Pasta“. Designed by the agency LePub and supported by OMD, combined a sensitive message related to the fight against food waste with an execution perfectly in tune with TikTok standards. So much so that Barilla will have the opportunity to compete for the prestigious European Grand Prix.
The prize “Greatest Creative” was assigned to Let it be Stellar for the “Pandelleria” campaign. Curated by Leo Burnett e Publicis Sapient and transmitted by Starcomhas coherent and captivating storytelling, capable of capturing the audience’s attention.
Ray-Ban got the award “Greatest Performance” for the campaign created with the creativity of Cooltura. It has achieved extremely positive results not only in Italy but also in the United Kingdom. A category inaugurated this year is the prize “Greatest Small Business”. Celebrate the SMEs present on the platform. In this first edition, the community brand won A-MORE.
Creativity in the world of advertising
Adriano Accardo, Managing Director, Global Business Solutions of TikTok Southern Europe, explains: “The second Italian edition of the TikTok Ad Awards highlighted the unique strength of our community with exceptional proposals from brands and agencies of various caliber. TikTok has become essential for branding and performance campaigns, consolidating its position not only as a marketing tool, but also as a space for concrete growth for companies. Despite the diversity of the projects, all the winners shared a common thread: highlighting content, showcasing the uniqueness of the brand and establishing authentic communication with the community, aiming for a tangible impact.”
Find more information on the dedicated website.