TikTok would be preparing the introduction of a Online shop for its users in the United States. This store would live directly inside the TikTok appaccessible via a tab dedicated to e-commerce. There users would find a selection of curated items and products to sell through TikTok Shop, the existing in-app purchase feature. This new feature is expected to roll out already next month.
TikTok, an online store in the app coming next month
A recent report from Semafor suggests that TikTok is close to realizing a goal it’s had for some time. TikTok has been trying to develop its online shopping platform in the United States. Currently, the TikTok Shop feature allows brands to sell your own products within the app. However, implementation seems to have been slow due to the national security concerns leading to threats of a ban by legislators.
In the past, the company has also attempted to introduce live shopping via streaming video in the United States, but this initiative has been less successful than in other regions such as Asia.
However, unlike previous attempts, this new feature will allow TikTok to sell your own products, such as toys and kitchen items, and directly manage logistics and customer service.
At the moment, the company has not released any official comments regarding this news. However, the report is not entirely surprising, as they already appeared last fall job postings suggesting that TikTok was building a network of fulfillment centers in the United States. Aiming to compete with companies like Amazon.