Social networks are, for users, platforms for fun and entertainment, storytelling and sharing. However, for companies these are real essential tools, to be included in their advertising marketing mix. TikTok, for example, it is undoubtedly one of the most loved social networks by users, and it is important for brands to capitalize on the platform’s enormous communication potential. To act as intermediary are obviously the content creatorthose particularly creative and popular users, who act as iIntermediary between the common user and the company. After all, the participatory nature of the platform gives life to a whole new way for brands to leverage these new narrators and reach a wider network of consumers.
And that’s why TikTok launched today Branded Missiona new advertising solution that aims at foster collaboration between creators and companies. This is a way that allows advertisers to crowdsource authentic content from the many creators who inhabit the world of TikTok. In this way it is possible to increase the performance of individual posts, reaching more users, and increasing media impressions (the data that counts the total views of a content).
How will brands benefit from the TikTok Branded Mission?
Branded Mission stands as a two-way engagement system, between brand and creator. This means that the tool will serve both: both to increase interactions on individual contents, and to increase brand awareness on the platform. To go to the concert, advertisers will be able to:
- Engage the community to participate in branded campaigns: it is possible to develop a brief for creators to participate in their Branded Mission.
- Have creators tell the story that best represents their brand in an authentic way: creators can choose to participate in the Branded Missions that inspire them the most. Brands will then be able to select their favorite videos and give them resonance through the advertising traffic they promote.
- Discover a diverse ecosystem of creators: now brands have more opportunities to discover and hire creators full of talent and creativity. To participate in a Branded Mission, creators must be of legal age and have more than 1,000 followers.
It is good to remember that on TikTok creators are, as the name given them suggests, at the center of the platform’s creativity. They are the foundation on which TikTok’s entire entertainment park is built. It is therefore essential for companies to establish partnership relationships with these individuals. Creators with the requirements to participate in the Branded Mission (adults with at least 1,000 followers) will benefit from adv campaigns related to their content. They will also receive payment for their work.
For more information, please refer to the official TikTok newsroom.
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