Helloa creative agency of the Plus Company group, conducted an analysis to outline an overview of the news that awaits us in 2024 on TikTok.
All the 2024 news regarding TikTok
Starting from new behaviors, second What’s Next TikTok 2024 users will mainly be affected by 3 trend signals.
New TikTok: Curiosity Peaked
TikTok users are 1.8 times more likely than users of other platforms to agree that TikTok makes them introduces you to new topics that they didn’t even know they appreciated. There have never been so many options for discovering new ideas or things, but at the same time it has become more challenging to find relevant answers.
New TikTok: Storytelling Unhinged
On TikTok, there is a reversal of the traditional dynamics of storytelling, with the conclusion of the stories being presented at the beginning. They occur simultaneously multiple narrative arcs and communities create fictional narratives.
In the often oppressive environment of reality, TikTok users embrace a shared community called #dulu, which mixes fantasy and manifestation, allowing users to immerse themselves in self-defined delusional realities. The democratization of voice has unleashed creativity for all, with different languages, collaborative formats and themes that overturn the conventions of traditional storytelling.
Bridging the Trust Gap
The trust gap between consumers and brands continues to grow, pushing audiences to seek engagement that goes beyond a single transaction. Trust and clear brand values are essential and on TikTok brands have open communication with their community.
For brands, every campaign and content represents an opportunity to share, listen and learn, building trust to generate deeper loyalty on and off the platform. After seeing an ad on TikTok, viewers increase their trust in the brand by 41%, are 31% more likely to be loyal to the brand, and 33% more likely to consider the brand a good fit for who they are as a person.
Shopping in-app su TikTok
TikTok has implemented in-app shopping, currently only in Malaysia, Philippines, UK, Singapore, US, Thailand and Vietnam, introducing new tools based on Generative Artificial Intelligence. The TikTok Shop offers brands the opportunity to authentically connect with creators and communities, driving business growth.
TikTok and IA
The application of AI to creativity can lead to the development of new products, ideas and methods of collaboration, enhancing and expanding the human capacity to process information. Precisely to support creators, TikTok has made a series of tools available to them, such as based on Generative Artificial Intelligence: a powerful tool for creating augmented reality effects, providing a valuable alternative to creating from scratch.
The central role of music
Il Music Impact Report highlighted TikTok’s important role in the music industry: the platform drives music discovery and generates meaningful user engagement on a global scale. Additionally, engagement with music on TikTok correlates to a significant increase in streaming volumes. To further stimulate this connection, TikTok has presented new features such as “Add Song”through which users can save songs to streaming platforms like Amazon Music and Spotify directly from TikTok.
