Artificial intelligence (AI) is one of the technologies that is changing the world and Apple really doesn’t want to be left behind. Moreover, giants in the sector have already launched their own integration with technology (think of the new Samsung S24released just last week).
Apple, on the other hand, has concentrated its efforts on the new (and discussed) Apple Vision Pro VR viewer. Now, however, Tim Cook – CEO of the bitten big apple – has made things clear: Apple is working on AI solutions.
Apple CEO announces AI integration
During a call with investors, Cook revealed that the company is actively working to introduce various AI tools on its devices. Specifically, the CEO stated:
“We will continue to invest in the technologies that will shape the future, including artificial intelligence, where we continue to dedicate an enormous amount of time and resources. We will be excited to share details of our work in this field later this year.”
Asked for more information, Cook added:
“Our way of doing things has always been to do the work and then talk about it. But I can say we have some things that we’re incredibly excited about. Things we’ll talk about later this year.”
Furthermore, according to recent rumors, Apple will make important announcements on AI and Siri at WWDC in June.
