Dating is about to change once again: Tinder wants to introduce a virtual currency to be used for in-app purchases. You will be able to buy Super Likes, Boost and other services that make it easier to find the right person. But for the moment, the dating currency only comes in for users in looking for a match in Australia.
Tinder will have a virtual currency for in-app purchases
According to when Bloomberg reports, the new coins will arrive in Australia next month, only to see a global launch later. Users will be able to collect currencies by maintaining an active profile and buying them with euros or dollars. And they will be able to buy gods Boost to promote your profile or to send Super Like to the people who have really impressed you.
The coin, which for now does not yet have a name, extends the model “freemium“Of Tinder. You can use the app at no cost, but with some limitations. For example, in the number of likes you put in a day. Then there are subscriptions of different levels: Tinder Plus, Gold e Platinum.
Users can already buy Super Likes or Boosts with their regular money. Choosing a virtual currency therefore seems like a way to increase the “gamification” of the platform, for example by giving rewards with digital currencies after certain actions. The company explained through the mouth of the CFO Gary Swidler that coins “will play an important role in the evolution of the Tinder experience to become more immersive, because virtual currency is useful in the context of providing digital goods”.
The Tinder coin could also be useful in the context of the innovations launched by the platform, such as the “Swipe Nights“And the”Hot Takes“, Interactive events to get to know each other on the platform.
At the moment we are not aware of a release date for the feature also in Italy. We will keep you informed.