Hisensea global leader in the household appliances and consumer electronics sector, closes the first quarter of 2023 with a historic result for the TV segment, confirm the growth already started last year. The 2023 TV market sees the brand grow definitively.
TV market 2023, Hisense is growing in terms of volumes and quantities
Despite a decreasing TV market, mainly due to the end of the “switch off” effect and the state bonus, according to the latest data, GFK Hisense is growing both in terms of volumes what about amountwith a +70% to units it’s a +39% in value compared to the first quarter of 2022. In addition, the company closed the first quarter with a Overall Unit Share of 7.2%, a result more than doubled compared to Q1 2022.
Positive results that also involve the online sales of Hisense TVs. Indeed, with a +55% compared to the same period of 2022, the company has increased its market share also in this segment, driven above all by TV ranges with large thumbnails, above 70”.
These excellent results are the result of the numerous activities, investments and constant commitment in terms of research and development aimed at increasing the visibility of the brand and which project Hisense towards a decisive 2023 for the company’s positioning in the TV segment worldwide. In particular, March 2023 represented for Hisense the 5th consecutive month of growth in Value Share, which will be further strengthened by the introduction of the new 2023 line-up.
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The attention that the company has always shown towards the final consumer is also decisive in this constant growth, offering a wide range of products capable of responding to every need, from entry-level models to top-of-the-range TVs.
Hisense, what is it
Founded in China in 1969, Hisense is today a large multinational company present in 160 countries, with over 100,000 employees. Made up of 5 brands – Hisense, Kelon, Ronshen, Toshiba TV and Gorenje – the company stands out for its quality, innovation and attention to the customer and sustainability, with 54 years of success and constant growth.
The Hisense Group operates in the following industries: electronics, home appliances, telecommunications, information technology and real estate, with numerous subsidiaries in all markets, including 31 manufacturing plants and 23 research and development centers. Smart TVs, which represent the heart of the business B2C of Hisense, have always been at the forefront of the global industry. In addition to B2C, Hisense is also a global leader in B2B industries, including intelligent transportation, precision medicine and optical communications. Hisense’s total revenue reached $27.3 billion in 2022.