Is it possible to renew a used dress to create a sustainable outfit that does not forget contemporary style and mood? The answer is certainly positive. To prove it, the project Upcycling launched by Epson together with the Academy of Fine Arts Aldo Galli – IED Network. Let’s find out more details together.
Progetto Upcycling
The Upcycling project had the objective of combining fashion, technology and environmental sustainability. The students of the Master Textile: Design, Innovation, Sustainability of the Academy have, in fact, reinterpreted preloved garments, renewing them and making them unique.
Used clothes, in fact, can have a new history and the circular economy, through upcycling. Due to the pandemic and the consequent drop in sales, many brands have decided to manage excess inventory through creative recycling. Epson he understood and embraced this philosophy and the project Upcyclingfashion becomes sustainable is proof of this.
Technology at the service
The master’s student Atyia Hyder participated in the project and centered the values of creative recycling. Atyia Hyder has proposed an outfit that is the result of his design skills associated with the use of the sublimation printer Epson Sure-Color CS-F100.
Born and raised in Karachi, Pakistan, after completing her studies, Atiya is now part of the United Nations Ethical Fashion Initiative project. The project aims to create relationships between artisans from developing countries and international fashion houses.
The statements of Atyia Hyder
The project that Atiya developed for the project promoted by Epson is called DIGI-CRAFT and is inspired by the artisan tradition of Pakistan. “The dress I created – explained Atya Hader – is meant to be the representation of an ancient craft which in Pakistan is known as Ajrak, which dates back to 1500 BC. Ajrak is a traditional (and obviously sustainable) woodblock printing method that uses natural dyes such as henna, turmeric, indigo and madder and takes time and patience. A craftsman who kept this tradition alive would be a Sustainability Champion for me. With my reinterpretation I wanted to combine tradition and technology, creating a print that slowly fades into the white fabric using the Epson SureColor SC-F100 printer ”.
The statements of Renato Sangalli
“With this project we wanted to give further proof of how Epson technology can be put at the service of experimentation and the most innovative design ideas with excellent results” says Renato Sangalli, Epson’s C&I Head of Sales Manager. “We are happy to have collaborated with Accademia Galli – IED Network, which involved the students in this wonderful initiative that was able to combine important values of Epson’s history: creativity and sustainability. Epson sublimation printing fully represents them: in fact, it is able to offer technological performance of the highest level, while at the same time reducing the impact on the environment in terms of production and energy processes. The garments can be transformed thanks to upcycling which, in this case, was quite special because it was inspired by the ideas of the students and obtained thanks to the realization of their creative projects through the Epson SureColor SC-F100 technology ”.
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