To celebrate the last days of Milano Pride, Vivid has announced the debut of the Vivid Pride Card. This is the six-color rainbow card created by the mobile financial platform in collaboration with VISA. The new card will allow customers to celebrate the LGBT * IQ community beyond Pride Month.
The Vivid Pride Card is born to celebrate the LGBT * IQ community
The Vivid Pride Card is now available to all clients of the institution directly through the Vivid app (you need to update the app to version 2.17). The card in question carries a cost of 9.90 euros pplus shipping costs (€ 9.90 standard or € 24.90 express). For all customers, the first card is always free and it is possible to use up to 3 physical VISA cards in parallel.
Thanks to the rainbow design, users will be able to request the e card celebrate the LGBT * IQ community beyond Pride Month. Also note that Vivid has announced that will donate 1 euro for each card to the PROUT AT WORK Foundation (for the first 20 thousand cards issued in July). This foundation has long been fighting to achieve a visible and experienced LGBT * IQ public sphere in the workplace.
The institute’s comment
Dmitrii Zhamanakov, Head of Product – Daily Bankin di Vivid Money, comments: “With the Vivid Pride Card we want to give greater visibility to the LGBT * IQ community: in restaurants, at the supermarket and wherever customers use our cards. Thanks to the donation campaign and with the help of our customers, we want to support inclusive projects in the workplace, because in the workplace the LGBT * IQ community does not yet have a clear visibility. We at Vivid are just getting started too. It starts with inclusive language in the app or with Pride cards available all year round, but it goes beyond that. As a team, we want to be stronger and more diversified in the future, not only externally towards our customers, but especially internally ”.