In this article we want to analyze with you what massive address geocoding is and how it works, as well as the notable advantages associated with it
Having addresses cataloged to perfection is of fundamental importance for companies and for the various activities carried out within them: from those purely related to logistics to those relating to marketing.
Something that appears even more crucial following the developments of the Digital Revolution: just think of the fact that an increase in e-commerce of 13% has been predicted in 2023 alone (Source: Observatory of the Polytechnic University of Milan).
To optimize multiple fundamental procedures, companies need access to a geographic search component.
It is in this case that address geocoding comes into play, which allows you to identify an exact point within a map starting from two very precise geographical coordinates.
We are talking about one of the most interesting innovations of recent years, especially if achieved through specific programs such as Address4 (website http://address4.com/): a software which, through the Google Maps Batch tool, allows anyone to upload a file of addresses in the form of input, associating it with a specific geographical point.
In this way, it is possible to implement the already broad coverage of geocoding such as Google Maps, combined with excellent accuracy with respect to the recognition of territorial data.
The result is addresses free of errors and inaccuracies, processed on both newly invoiced and existing lists, in a very short time.
What is meant by massive geocoding of addresses
When we talk about geolocation we are used to thinking of (and using) software such as Google Maps, the most widespread as it is associated with the functions of the popular search engine, or alternatively Waze.
These are tools that allow access to geographical localization services that are increasingly essential in everyday life, for people and companies, especially those that operate locally.
Massive geocoding of addresses fits into this context: a solution that allows you to create a concrete connection between online and offline, which are increasingly mixed and interactive, improving business productivity at various levels.
Also known as batch geocoding, its starting point is the assignment of certain geographical coordinates to simple addresses: latitude and longitude first and foremost.
The procedure takes place without the need to equip itself with special hardware, with a software-type service that is available 365 days a year and in all corners of the planet.
To achieve mass geocoding of addresses, it is essential to have timely formatting of the file containing the data and to have access to ftp or web http protocols: they are used for sending to the program that creates it with cloud technology.
Once the file has been received, the tool proceeds with the normalization and geocoding operations. It means, to put it simply, that it controls, standardizes and regularizes the information contained within the database.
It does this by acting not on one but on millions of addresses, in a very short time and with very high precision: the margin of error is zero.
The service is not limited to simple geolocation, as is the case with Google Maps or Waze, but offers several additional advantages. Let’s see them together.
Massive address geocoding: the advantages
Why should geocoding be considered much more than simple geolocation? The main reason lies in the fact that it involves the adoption of an organization that is computerized, efficient and systematic of data and information.
Which are suitable for optimizing operations such as mapping and routing, to give some examples, making them usable within a wide range of services and operations.
Software specialized in geocoding allows you to fully manage the analysis of individual data, with a decidedly low cost and equally limited speed, with waiting times reduced to a minimum and superior quality.
The main fields of application are, in addition to logistics, marketing and customer service, accounting and sales activities, to which advertising and statistical analysis can be added.
The information is precise and reliable, ensuring maximum competitiveness for companies, by virtue of an optimization of the core business and considerable time savings.
Furthermore, they avoid having to undergo problem solving measures, because not only are critical factors absent, but in the case of inaccuracies in previously compiled databases they allow them to be remedied.
The information appears easily usable among the resources that need it and in multiple formats, useful for consultation from PC or mobile.
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