‘Italia Riflessa’ is underway: the new campaign by Xiaomi which celebrates the arrival of Xiaomi 13T Series on the Italian market
How many faces does a city have? And how many stories lie behind each of them? How many can turn out to be extraordinary despite their simplicity? Sometimes, then, one shot is enough to tell the story of an entire lifeto tell its essence, like that jump stolen almost by chance by Henri Cartier-Bresson behind the Saint-Lazare train station.
Each photographic shot can thus be transformed into a snapshot of authentic human moments and Xiaomi translates all this into its latest project “Reflected Italy”, dedicated to the arrival on the market of Xiaomi 13T Series, capable of giving the public a professional level photographic experience thanks to the collaboration with Leica. A journey to discover the cities of Rome, Naples and Milan, a tribute to the art of photography capable of capturing life in its purest essence, revealing its beauty, one story at a time.
Xiaomi 13T Series in Italy: shots that tell a story
Starting from the claim of the new smartphone series ‘The masterpiece in every story‘, the project features three photographers Certified by LeicaCarmine Benincasa, Nicola D’Orta and Federica Cocciro, capture the gestures and lives of ordinary people in various cities with their smartphones.
The tour will start from today 10 October and will see, among the protagonists of the very first shots, three content creators immersed in their urban contexts: Francesca Noè known as amilanopuoi, Carolina Cosentino aka Piaceridiroma and Ilmenestrelloh alterego of Marco Marfella, together with which the stories are discovered in the various cities and told via social channels.
The shots that emerge on this journey are testimonies of genuine stories, selected for the occasion and told by an exceptional voice and pen. The storyteller Francesco Oggianoin fact, during the Italian stages, he will transform the shots into words by weaving individual stories together to create collective narratives, divided by theme, which will then come to life on the page dedicated to the “Italia Riflessa” project.
Official statements
“The masterpiece in every story. This is the slogan of the series Xiaomi 13T, and it is the inspiration we used to bring this project to life. A reflection, made of portraits by Leica and the words of Francesco Oggiano, on the stories that surround us in everyday life. Stories in which we can see each other again and from which we can learn something new, which are just waiting to be captured” – he states David LunardelliHead of Marketing Xiaomi Italia.
The project, live from today on the social channels of Xiaomi Italy with the kick off video, it will also come to life in one of the episodes of the Xiaomi podcast ‘Smart Life Stories‘, which will see Oggiano as a guest and in which the bonds, passions and stories told in the three cities will be compared. At the end, the realization of the physical event is open to the public.Talk in Store‘ – at the Xiaomi Store Italia in Arese on 11 and 12 November – during which Francesco Oggiano will tell the stories of “Reflected Italy”, together with photographers and creators, to then inaugurate an exhibition to give the public the opportunity to immerse themselves in the stories of the protagonists of the campaign.
Platforms
The project “Reflected Italy” is the social declination of a broader and more detailed multimedia campaign which, starting on the launch day of the new Xiaomi 13T Series, will continue until the end of October. Xiaomi carries the claim “The masterpiece in every story” on the main TV broadcasters (with a concentration on major sporting events), in DOOHin the main Italian railway stations, and on digital and social media with impactful campaigns.
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