Xiaomi takes the field with a new spot dedicated to the Mi 11 Family, with a real motto. Let’s see the initiative together
“In front of these 11 we are all a big family”. This is the claim of the new one countryside Xiaomi dedicated to Mi 11 Family, created together with Miyagi, Creative Content Marketing Agency and produced by Toga.
The campaign wants to tell one of the most beautiful social moments common to all passionate of sport, that of vision of an important match that brings friends together e Colleagues in front of the same screen, to experience the magic of those intense and exciting ninety minutes that separates them from the whistle that decrees their end.
Xiaomi Family Spot: the initiative
The spectators then come transported in a neighborhood from international spirit e with a convivial atmosphere, made of buskers, flags, fans and where the wait for the match it increases as the sporting event approaches. In the finale, i protagonists they meet gathered at home ready to enjoy the long awaited moment on your own Mi TV P1, but not before having tripped all together a ritual selfie with one of the beloved smartphones of the family Wed 11.
“With this campaign, we wanted to recreate the emotional moment of waiting for a great match in a cinematic way. The spot celebrates the positioning of the Mi 11 Family, a unique smartphone series that has always involved all its fans in extraordinary experiences. “
– he has declared Davide Lunardelli, Head of Marketing of Xiaomi Italia.
The countryside, directed by Mattia Lunardi, it is currently on air with one TV spot gives 30″ on the main ones Rai broadcasters and in digital its SkyGo, in addition to being available on channels FB, YT and IG of Xiaomi Italia.
You can watch the commercial at this link.
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