YouTube will pay creators up to $ 10,000 a month to realize the YouTube Shorts, the popular short videos that compete with TikTok. The company plans to pay $ 100 million for the whole of next year, with the first payments arriving as early as this month.
YouTube will pay the creators of the best Shorts, TikTok-like shorts
The fund could mean a lot of money to the creators, but payments are not guaranteed. The popularity needed to earn will depend on the number of people who make and watch YouTube Shorts each month and payouts will also depend on where each creator’s audience is.
YouTube also requires these to be original videos. Reloads and watermarked videos from other platforms, such as TikTok, Snapchat, or Reels, disqualify a payment channel. Payments are only available in 10 regions per hour, including the US, UK, India and Brazil, and YouTube says it plans to expand that list “in the future.”
Photo Credits: YouTube.
Creators are traditionally paid on YouTube based on the ads displayed on their videos, with a direct relationship between the number of ad views and the amount of money they receive. But with Shorts, YouTube doesn’t want to run an ad before every clip, so it’s building this alternative form of payment to reward creators.
It Shorts Fund it will eventually be replaced with a “long-term scalable monetization program,” he said Neal Mohan, YouTube’s chief product officer, in yesterday’s episode of The Verge’s Decoder. The fund is “a way to go ahead and really start understanding” how monetization should work for the creators who make these videos. “You’re basically consuming a feed of Shorts, and so the model has to work differently,” Mohan said.
Payment schemes like this have become more and more common. TikTok and Snapchat both pay creators based on the popularity of their videosrather than based on ads. The result is potentially profitable for creators, although there is less transparency about how much creators can earn in any given month.