ZEISS Vision Care announces the return on the air with a new spot dedicated to SmartLife lenses. These are new versatile solutions suitable for today’s lifestyle. The lenses offer a very wide field of view, up to 88%, and a more precise vision at close range, essential for correct focusing of digital devices at any age. The new proposals from ZEISS Vision Care can count on several other potentials. In fact, the new SmartLife from ZEISS offer UV protection up to 400 nanometers, a feature available as standard in all ZEISS lenses.
The ZEISS commercial will recall the characteristics and potential of SmartLife lenses
In the new commercial, ZEISS will remind you that the new SmartLife lenses can be integrated with some innovations launched by the company. It is possible, in fact, to enrich the lenses with ZEISS DuraVision AntiVirus Platinum UV treatment – the first anti-reflective treatment capable of actively eliminating potentially harmful viruses and bacteria. Another option is rrepresented by the ZEISS BlueGuard material, ideal to block the harmful component of blue light and to reduce the blue-violet reflections present in this type of products. The commercial will be broadcast this week in the 20-second format. There is also a digital campaign with sponsorship of videos and banners as well as a series of social initiatives.
The company comment
Roberta Celin, Communication Manager di ZEISS Vision Care, underlines: “The innovations of recent years allow us today to offer a complete portfolio of visual solutions, attentive, as always, to well-being, but above all close to modern vision needs, to the challenges that our eyes face every day and to the need protection that we feel stronger and stronger. It is precisely this need for information that drives us to communicate directly and to do so using multiple means, as well as adapting the message to the medium we use, always involving our partner optical centers because they are the first point of reference in the area. ”