DAZN, the world’s best-known sports streaming platform, has announced a new global partnership with Snapchat. Under the agreement, content from speakers non-stop: from behind-the-scenes access, from highlights to new original content specially made in advance of the meeting schedule broadcast on DAZN. For the first time, sports fans will be able to enjoy weekly boxing content on Snapchat.
DAZN announces a partnership with Snapchat
The new “DAZN Fight Week” show premiered globally on Snapchat’s Discover platform on August 31 and includes at least 18 new episodes every week that will precede the biggest fights of next year.
The “DAZN Fight Week” includes:
- Editors’ Pick;
- “The Champ is here” – space dedicated to the greatest champions of all time;
- “Fight ZN” – news program entirely dedicated to boxing;
- “Talk Your ****!” – collection of the most spectacular and fun moments of the entire fight week
DAZN will also introduce a weekly show with highlights of the best fights, boxers and most interesting moments for a minimum of 52 episodes. This not only consolidates DAZN as a benchmark for the boxing world, but further strengthens the sports streamer as the global home of boxing across all of its ever-growing channels.. A partner like Snapchat allows DAZN to engage fans of this noble sport even more.
The new global deal comes after the successful 2019 partnership limited to US boxing content and involving millions of Snapchatters. Building on the success of this pilot project and DAZN’s recent global expansion, the new global partnership will see at least 70 episodes made, available to fans around the world over the next year.
This partnership represents another example of how DAZN aims to reach the public through innovative channels, an objective that is part of a broader mission aimed at involving new fans, allowing a sport such as boxing to grow more and more in level. global. Snapchat is the perfect partner that DAZN can work with to address a new audience, ready to fall in love with this discipline.