vivo celebrate today the anniversary of his arrival in Italy: one of the top ten European markets where the brand’s smartphones have arrived. In this year it has entered into important partnerships, such as the one with ZEISS for photographs (as evidenced by the live X60 Pro). And then there is also the one with UEFA Euro 2020, of which it was sponsor (which has brought good to our country?).
vivo celebrates its first anniversary in Italy
In a short time, vivo was able to establish itself as fourth manufacturer of smartphone in the world (behind only Samsung, Apple and Xiaomi for shipments). But also in Europe the brand aims high, as demonstrated by having supported the European football championship. But also having opened its European headquarters in Düsseldorf. And after interviewing 9 thousand people to understand the needs of the market, he launched the products in Italy, France, Germany, Poland, Spain, United Kingdom and subsequently Austria, the Czech Republic, Romania and Serbia.
In the meantime, the vivo team has grown from 120 to over 200 industry experts in different fields, with 16 different nationalities in the German office alone. But he doesn’t want to stop there: he wants to live double its presence in Europe by the end of 2022. Starting from arriving in Portugal as early as next month.
Denny Deng, Vice President and President of European Business of vivo comments: “We are delighted to celebrate the first anniversary in Europe and I take this opportunity to thank all European users who have chosen our devices. Although the first year was very demanding, considering also that we launched the first products during the pandemic, I am pleased to be able to say that we have managed to open in ten markets, in which we already see significant growth. We will continue to pursue our goals and design devices that deliver an ever-better mobile imaging experience. By strengthening our positioning which sees the photographic sector of the smartphone at the center of the design strategies “.
At the heart of this growth is technology. Especially in the photographic field, as the integration of Gimbal 2.0 on vivo X60 Pro. And then the recent development of theImaging Chip V1 which will equip the new devices starting from 2022, in addition to the partnership with ZEISS. But sponsorships also continue: in fact, vivo will also sponsor FIFA World Cup 2022 e UEFA EURO 2024.
With innovation, important partnerships and a continuous expansion strategy, this year vivo has become an important presence in our country. And always that he wants to be more and more.